Category Archives: Culture

In the age of social media, clear ethical positions must be part of brand management

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In the age of social media, clear ethical positions can make or break a company’s reputation, + should be considered part of brand management. In the past, many companies posted general visions, which also included some basic ethical rules, but didn’t always worry too hard about seeing them implemented at all levels. Today, when a >>>

In today’s global world, multiple dimensions of culture affect performance; these include country, company, professional and age cultures.

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The most obvious reason for a misunderstanding with a colleague or business contact from another country is that the cultural norms in his/her country are different from those in one’s own. However, this is merely the tip of the iceberg. In fact, culture manifests itself in very different ways. Company culture has almost as much >>>