In the age of social media, clear ethical positions must be part of brand management

In the age of social media, clear ethical positions can make or break a company’s reputation, + should be considered part of brand management. In the past, many companies posted general visions, which also included some basic ethical rules, but didn’t always worry too hard about seeing them implemented at...
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Hidden indicator of company culture

Company culture is usually thought to be a reflection of the type of business the company is involved in, the types of people who work there, the country in which the company’s power base lies, or a combination of these factors. This is only partly true. These factors certainly play...
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A true leader snatches the opportunity from every setback and concentrates on learning from challenges, not complaining about life.

One real test of leadership is how people respond to failure or setback. A true leader doesn’t waste time complaining about everything that everyone else has done or not done or blaming circumstances and people for a failure. He or she takes personal responsibility for their own situation. And steps...
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In today’s global world, multiple dimensions of culture affect performance; these include country, company, professional and age cultures.

The most obvious reason for a misunderstanding with a colleague or business contact from another country is that the cultural norms in his/her country are different from those in one’s own. However, this is merely the tip of the iceberg. In fact, culture manifests itself in very different ways. Company...
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